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COMMUNITY ENGAGEMENT
20
Fellowship Participants
14
Novellas created by fellows
1
Interactive game designed by a fellow
5
Short films by fellows
AI Futures: Fellowship for Women
This is a collaborative fellowship initiative supported by Jaaga and MEWS, and powered by Gooey.AI, focused on helping women to explore AI-driven storytelling. This will be most relevant to educators, cultural institutions, nonprofits, funders, and tech organisations looking to understand inclusive, creative AI learning models.
COMMUNITY ENGAGEMENT
20
Fellowship Participants
14
Novellas created by fellows
1
Interactive game designed by a fellow
5
Short films by fellows
Jaaga started in India in 2009, envisions a world where creative collaboration fuels social transformation. It brings together artists, technologists, and communities to explore new ways of living, learning, and making the future, with openness, imagination, and shared care for cities and the planet.
Started in 1967, MEWS champions initiatives that uplift and empower women through education, skills, and coworking space. It is located in Bangalore’s cultural heart - Malleshwaram.
Theory of Change
The need to upskill under-represented groups in AI-enabled storytelling
The context
Women and non-binary individuals remain vastly underrepresented in the field of AI. According to the World Economic Forum report in 2024, women constitute approximately 22% of AI professionals worldwide, while they represent only 18% of AI researchers globally, highlighting a significant gender gap in the AI sector.
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Participants during the Pitch day of AIFF 2025
The problem of gender gap
This gender gap in artificial intelligence stems from systemic biases in training data of LLMs, and unequal access to technical education. Due to this, the current AI models reflect biases and often exclude diverse perspectives.
Addressing gender gaps by creating AIFF
The need for AI-driven support
To address this glaring gap, we piloted a fellowship where women and people from under-represented communities in India can tell their powerful stories, visualize bold ideas, and bravely create using AI to inspire positive change. Through this on-going program we aim to foster a generation of women and non-binary leaders who will shape AI's future with empathy and creativity.
Our open call for AIFF 2025
Background and Needs
Need for a supportive cohort
Women need a community that recognizes their lived experiences and peers they can learn with, ask questions freely, and feel they truly belong. At Gooey.AI, we believe in inclusive technology and that meant building a supportive cohort for women that brought diverse voices into AI.
Our Founder and CCO, Archana Prasad, addressing the participants during Founders’ Speak
Access to storytelling skills + AI tools
Many participants were new to AI tools and had limited access to creative or storytelling training. Through this program we created an environment where they could learn hands-on, express their perspectives, and build confidently with emerging technologies.
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Devanshi Kumar, AIFF Fellow 2025, presents her novella at the Final Showcase event
Constraints and lack of time
Women balance caregiving roles and often struggle to claim time for their own learning. They need learning environments that respect the realities of caregiving and adapt to their schedules rather than adding pressure. We visualised the fellowship as asynchronous and flexible to cater to this need.
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Participants understanding the nuances of storytelling and speculative fiction from Vanessa Rosa
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Interventions & Process
The 2025 pilot in action
Our 2025 pilot with twenty fellows from across India was an impactful journey with collaborative peer workshops, mentorship sessions and self-guided assignments. We ran a weekly Gooey clinic with real-time guidance to fellows for technical support with our tools. Our low code platform helped even non-technical fellows to create using AI workflows and copilots easily. Importantly, our Gooey workspace created a safe, collaborative environment for the cohort to share their work and learn from each other.
Ambika Joshi, our Head of Developer Relations, explaining the tools during the Gooey clinic
Highlights & experiments
Fellows used our low-code and simplified workflows to experiment with storytelling tools.Tools such as Animation Generator, Image Generator, Copilot Builder had clear instructions, and easily deployable workflows which made AI accessible to even those who had never done coding before. The Gooey team formed a technical support backbone and provided 24/7, async support to troubleshoot any issues.
A screenshot of our image generator tool, used by participants to generate their own aesthetic styles
Mentorship sessions
Beyond extensive async support, we held workshops with experts working in the fields of AI and storytelling. Amy Brown Carver’s sessions explored interactive script reading while Nina Sabnani highlighted ethnographic animation and cultural storytelling. Ambika Joshi demonstrated AI-powered persona creation through her project on motherhood using Gooey.AI tools. Vanessa Rosa showcased AI-driven speculative storytelling with her “Little Martians” project.
Nina Sabnani, Design Educator, IIT, NID, Srishti during her session on storytelling through animation
Outcomes
A flexible fellowship
We provided the fellows a platform to actively learn alongside each other and become confident AI creators and storytellers. We followed a hands-on, self-motivated learning and doing style, enabling fellows to gain the skills to envision speculative futures in their unique voices using frontier AIs. The fellowship offered a flexible, part-time async program tailored to the complexities of a multi-layered life, and a shared workspace on Gooey where participants experimented with AI tools, and shared their progress with peers and mentors.
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Fellows during the final showcase of their work
Community and continuous learning
Throughout the months of March-May, we held several insightful workshops with industry experts. These workshops were also complemented with self-paced, structured assignments for maximum learning.
A pre-final peer review process gave fellows a chance to gain feedback and insights from their peers before embarking on their magnum opuses. The fellowship culminated in a showcase where the fellows’ final projects were presented. They covered a wide range of speculative narratives set in 2050 in India through graphic novellas and interactive games.
A pre-final peer review process gave fellows a chance to gain feedback and insights from their peers before embarking on their magnum opuses. The fellowship culminated in a showcase where the fellows’ final projects were presented. They covered a wide range of speculative narratives set in 2050 in India through graphic novellas and interactive games.
24/7, async support to participants during AIFF
Through the fellowship, participants learned to use AI as a medium for storytelling and social imagination, developing 14 graphic novellas, 5 short films, and an interactive game. They also built a community of practice with peers and mentors, and began to imagine more inclusive, and ethical technological futures. Gooey’s technical support and the fellowship’s dynamic learning style helped them to bridge skill gaps related to AI.
Films and graphic novellas created by the fellows
Stakeholders’ feedback
Pramila Prasad
President - Malleshwaram Enterprising Women’s Society
“It was great being a part of your fellowship program. We felt very nice that we were doing something towards the upliftment of women. This is a field new to us but much in demand in the current world...”
President - Malleshwaram Enterprising Women’s Society
“It was great being a part of your fellowship program. We felt very nice that we were doing something towards the upliftment of women. This is a field new to us but much in demand in the current world...”
Rangoli Agarwal
AI Futures Fellow & Filmmaker
“Through the sessions with mentors and fellow participants—and through my own experience—I began to see just how powerful AI can be when approached with a future-positive mindset..."
AI Futures Fellow & Filmmaker
“Through the sessions with mentors and fellow participants—and through my own experience—I began to see just how powerful AI can be when approached with a future-positive mindset..."
"With Gooey, we were able to get 20 women who had never used AI before to use it to tell their speculative futures stories. They produced graphic novels, chatbots and short films in a part-time three month program."
Freeman Murray
Founder & Director - Jaaga.in
