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FALana: An AI Hostess for Seattle’s Creative Economy

Explore an AI Agent built by Future Arts using Gooey.AI to facilitate event connections and professional speed-dating experiences, and guide conversations with finesse. This case study is relevant to organizations working at the intersection of art, culture, and technology, including cultural institutions, creative hubs, museums, and civic innovation labs.

Future Arts is a Seattle-based cultural innovation studio where art and technology converge to build community, equity, and imagination. They have decades of experience curating immersive artworks, digital programs, and public initiatives. Future Arts has projects spanning local communities and international artist networks.

Theory of Change

The Problem of Missed Creative Connections
The context
Future Arts operates at the intersection of local communities and global creative networks, engaging hundreds of artists, technologists, and civic partners. In their events, they realised that while people connected in person, these conversations did not translate into lasting relationships, collaborations and shared resources. They needed a way to extend the value of these gatherings beyond the event itself.

The problem of capacity constraints
Future Arts could not manually support ongoing engagement across such a large and diverse ecosystem. Coordinating follow-ups, nurturing collaborations, and maintaining momentum required time and operational capacity the organisation simply didn’t have. This bandwidth gap meant missed opportunities for creators who could benefit from deeper, continued interactions.

Turning to AI solutions
Seattle’s creative economy is rich but fragmented as there is a lack of cohesive platforms for collaboration. A clear path was needed for Seattle to show up as the global leader of culture, creativity, and innovation. To bridge this gap, Future Arts began exploring how AI could help them scale relationship-building, facilitate collaboration, and engage creative communities
long after events ended.

Outcomes
Transforming events with AI support
Through FALana, Gooey.AI and Future Arts transformed event networking into an interactive, and participatory process. We were able to create a digital backbone for Seattle’s creative community gatherings and a knowledge base of creative economy resources.

Shaping the future of connection
Future Arts’ journey with FALana, began with the Future Arts LIVE! Tech Arts event in 2022. At this inaugural event, Archana Prasad, Co-founder and CCO of Gooey.AI, delivered the keynote speech, setting the tone for tech–arts innovation. From that very first gathering to the most recent 2025 AI Week Salon, FALana has powered multiple events and forged connections amongst like-minded creators.

Archana Prasad, Founder and CCO of Gooey.AI giving the keynote speech at the Future Arts LIVE! event in October 2022

Powering networking lunches
FALana has emerged as a key AI host, facilitating networking lunches across gatherings. At the WTIA summit 2025, Gooey’s CRO Steve Carver delivered an impactful talk on AI, media and public trust. This event featured a networking lunch for tech practitioners powered by FALana.
FALana also hosted a lively Birds-of-a-Feather Networking Lunch at the PNW Arts and Tech Symposium 2025, helping participants to break the ice.

Program details for the Birds-of-a-weather Networking Lunch

Cultural innovation with AI
With the help of Gooey.AI, Future Arts was able to use AI for cultural infrastructure and  to deepen human connection. We were able to position Future Arts as a community leader and build a replicable AI model that can be used by any city to reshape its creative economy

Background and Needs
Lack of structured data
During creative gatherings in Seattle, there was a lack of structured data which led to disruptions in networking. There was no platform to measure event impact or engagement, or to know more about creative resources like permits and grants.

Introducing FALana: an AI host
To address these gaps, Future Arts partnered with Gooey.AI to create FALana, an AI agent which works as a hostess and networking companion designed to enhance creative economy gatherings.

Interventions & Process
Human-centered AI agent
FALana facilitates human connection during events through personalized WhatsApp chat guidance. It ensures guests grasp the essence of the evening, from agenda to event flow, promising a memorable, elegant and effortlessly orchestrated affair.It was trained on verified Seattle creative economy data, with knowledge about grants, and funding resources.

Measurable impact and community response
After FALana was launched, Future Arts saw an increase in follow-up engagement after events. FALana served as an AI hostess at the Seattle Tech week 2025, powering workshops, networking lunches and post-event conversations. Guests loved FALana’s inclusive, warm, “BFF” persona which matched Future Arts’ ethos.

“Collaborating with Gooey.AI on tech-for-good initiatives has been both inspiring and impactful. Their team combines deep technical expertise with a rare ability to apply emerging tools to real-world cultural and societal challenges..."

Yuliya Bruk

Founder & Creative Director, Future Arts