Future Arts operates at the intersection of local communities and global creative networks, engaging hundreds of artists, technologists, and civic partners. In their events, they realised that while people connected in person, these conversations did not translate into lasting relationships, collaborations and shared resources. They needed a way to extend the value of these gatherings beyond the event itself.

Future Arts could not manually support ongoing engagement across such a large and diverse ecosystem. Coordinating follow-ups, nurturing collaborations, and maintaining momentum required time and operational capacity the organisation simply didn’t have. This bandwidth gap meant missed opportunities for creators who could benefit from deeper, continued interactions.

Seattle’s creative economy is rich but fragmented as there is a lack of cohesive platforms for collaboration. A clear path was needed for Seattle to show up as the global leader of culture, creativity, and innovation. To bridge this gap, Future Arts began exploring how AI could help them scale relationship-building, facilitate collaboration, and engage creative communities
long after events ended.

Future Arts’ journey with FALana, began with the Future Arts LIVE! Tech Arts event in 2022. At this inaugural event, Archana Prasad, Co-founder and CCO of Gooey.AI, delivered the keynote speech, setting the tone for tech–arts innovation. From that very first gathering to the most recent 2025 AI Week Salon, FALana has powered multiple events and forged connections amongst like-minded creators.

FALana has emerged as a key AI host, facilitating networking lunches across gatherings. At the WTIA summit 2025, Gooey’s CRO Steve Carver delivered an impactful talk on AI, media and public trust. This event featured a networking lunch for tech practitioners powered by FALana.
FALana also hosted a lively Birds-of-a-Feather Networking Lunch at the PNW Arts and Tech Symposium 2025, helping participants to break the ice.

During creative gatherings in Seattle, there was a lack of structured data which led to disruptions in networking. There was no platform to measure event impact or engagement, or to know more about creative resources like permits and grants.

To address these gaps, Future Arts partnered with Gooey.AI to create FALana, an AI agent which works as a hostess and networking companion designed to enhance creative economy gatherings.

FALana facilitates human connection during events through personalized WhatsApp chat guidance. It ensures guests grasp the essence of the evening, from agenda to event flow, promising a memorable, elegant and effortlessly orchestrated affair.It was trained on verified Seattle creative economy data, with knowledge about grants, and funding resources.

After FALana was launched, Future Arts saw an increase in follow-up engagement after events. FALana served as an AI hostess at the Seattle Tech week 2025, powering workshops, networking lunches and post-event conversations. Guests loved FALana’s inclusive, warm, “BFF” persona which matched Future Arts’ ethos.