Gooey.AI partners with agricultural institutions, NGOs, and governments to digitize and scale agricultural advisory. We help institutions transform their existing, trusted knowledge, such as extension manuals, research PDFs, training videos, and advisories, into multilingual AI agents that farmers can access through familiar channels including WhatsApp, and IVR-based agents for non-smartphone users. Our agriculture AI workflows have been used by 10,000s of farmers in Kenya, India, Ethiopia and Rwanda, enabling our partners to quickly reach farmers and agricultural extension agents in their own language.
‍
The core problems we solve are scale, cost, and relevance. Traditional extension systems struggle to serve large, diverse farmer populations and often deliver generic or delayed advice. Gooey.AI enables institutes to:
‍
- Reach tens of thousands of farmers at roughly one-tenth the cost of traditional extension
- Deliver specific guidance grounded in verified sources
- Integrate real-time data such as weather, farmer profiles, and market signals for timely, contextual recommendations
‍
Finally, Gooey.AI strengthens institutional learning by closing the feedback loop between farmers and extension providers. Our analytics dashboards quickly identify user cohorts based on location, gender and crop to analyze and categorize conversations for feedback and evaluation. Our API connectivity and function support enable partners to connect real-time weather and profile data to the finest frontier LLMs and language models.This two-way, data-driven approach enables agricultural institutes to improve extension quality, demonstrate impact, and support better farmer outcomes at scale.

Read more about the impact of our work:

‍