The document titled "The Porsche Principle" is a comprehensive overview of Porsche's core values, history, and achievements. It is structured around several key principles that define the brand: Individuality, Intelligence, Passion, Excellence, Vision, and Confidence.
1. **Individuality**: Porsche prides itself on its unique identity and commitment to innovation. The company emphasizes its dedication to quality and longevity, with over 70% of all Porsche cars ever built still on the road. This section highlights Porsche's philosophy of stretching boundaries and maintaining high standards, resulting in vehicles that are both remarkable and durable.
2. **Intelligence**: This principle focuses on Porsche's technological advancements and engineering excellence. The document details the company's history of innovation, from the development of the first electric car by Ferdinand Porsche to modern hybrid technologies. It underscores Porsche's commitment to combining performance with efficiency, as seen in models like the 911 and Cayenne.
3. **Passion**: The human element of Porsche is explored here, emphasizing the company's culture of creativity and cooperation. The document traces the origins of Porsche back to its founder, Ferdinand Porsche, and highlights the importance of its employees in driving innovation. It also mentions the Porsche Museum as a testament to the brand's rich history and ongoing legacy.
4. **Excellence**: Porsche's pursuit of excellence extends beyond its vehicles to include various services and subsidiaries. The document describes how Porsche Consulting and the Porsche Engineering Group apply the company's expertise across different industries. It also highlights personalization options through Porsche Exclusive and Tequipment, allowing customers to tailor their vehicles to their preferences.
5. **Vision**: This section discusses Porsche's forward-thinking approach, balancing tradition with innovation. The company is committed to environmental sustainability and efficient production processes. The document mentions future-oriented projects like the 918 Spyder concept study, showcasing Porsche's dedication to evolving sportscar engineering.
6. **Confidence**: The final principle reflects Porsche's optimism and confidence in its future, rooted in a strong foundation of tradition and innovation. The document concludes with a historical timeline, detailing significant milestones in Porsche's development from its inception to recent achievements.
Overall, the document presents a detailed narrative of Porsche's brand philosophy, technological prowess, and historical significance, illustrating why it remains a leader in the automotive industry.